Izabel Goulart charms the camera for a new series of ads for Spanish fashion retailer, SuiteBlanco. There is no question, her sweet natural smile is utterly alluring. In this, her second campaign for the brand this season, Izabel models summer lightweight dresses and separates in patterned prints and denim for the Tropico Spring 2014 collection.
Brazilian home styling specialists, Dell Anno, have signed Izabel Goulart as their poster girl for a second year. She will feature in the company’s 2014 campaign commencing in March, alongside Brazilian fashion designer Pedro Lourenco, reinforcing the concept of a contemporary lifestyle where fashion and architecture complement each other . In this studio photo shoot for the campaign in Sao Paolo, Izabel is being photographed by the renowned fashion photographer, Bob Wolfenson.
Few of us will ever understand the pressures of being a celebrity. Ask anyone in the fashion industry and they will tell you that fashion models are amongst the most insecure people they know. They, like everyone in what might be loosely termed ‘entertainment’, depend for their survival upon an appreciative audience. Take that away, and celebrity withers remarkably quickly. And audiences can be extremely fickle.
But the fashion industry is immensely competitive too. New faces are constantly being sought to give impetus to marketing initiatives that inevitably focus on the younger high-spending segments of the market. Fashion houses want their models to be popular, to have a following of committed fashionistas who want to emulate the image and style of the supermodels. Clothing and accessory designers need to have their products represented in the most glamorous of settings, and for that they need glamorous models who enjoy a following of girls and women who want to be like them.
It could be said that fans of supermodels fall into three distinct categories. The first is a mixed group of both men and women of all age groups who essentially express their admiration in simple monosyllabic terms like “Phwoarr!!”, probably the most transient and fickle of supporters, who require little more than visual stimulation. The second group, the “impressionables”, tend to be more loyal in their admiration, more vocal in their support and more dedicated in their aspirations to achieve a neo-glamorous lifestyle or image. This is the most valuable group from the fashion industry’s point of view, as they will spend heavily to emulate the supermodels. Thirdly, there are the most loyal of supporters who, come rain or shine, will turn out and cheer on their role models, admiring their skill, dedication and sheer hard work to represent values that are more meaningful than to be simply a mere clothes horse. They are potentially the largest, most mature, influential and sustainable group of supporters.
Izabel Goulart is in the fortunate position of enjoying the admiration of all three of these groups. But it won’t always be so. Like every public figure approaching their thirties, she is already facing the inevitable “age” question. It goes with the territory, and she realizes that probably more clearly than most. There are a few notable examples of supermodels who have survived beyond the age of thirty, Gisele Bundchen, Alessandra Ambrosio, Kate Moss and Naomi Campbell amongst them, who have successfully adopted a transitional strategy, carefully cultivating their fan base to maintain a high public profile. The fashion houses can see that, and they respond accordingly.
Izabel Goulart has yet to recognise the need for change. Her policy of non-engagement with fans is applied with the same iron will and discipline that marks the many other aspects of her remarkable life. Instead, she relies upon megaphone diplomacy, releasing an unremitting stream of Instagram images, that maintain interest among the media, the Phwoars and the impressionables, but which are being increasingly perceived as ruthless self-promotion. We hear constant plaintive appeals from young girls, simply asking her to press their follow button, or at least acknowledge their existence. There are others who apply knowledge, skills and experience to support her in all sorts of ways, who simply become demoralized and fade away. Witness the number of abandoned Izabel Goulart fan club pages you will encounter across the internet. Her Facebook page has less than three and a half thousand likes, Alessandra Ambrosio just celebrated a million, after her appeal for ten thousand more was achieved within days. Gisele Bundchen has two million and Adriana Lima three and a half million. There is a message there.
Izabel expresses ambitions to develop her own range of products once her modelling career is over, and possibly an acting career. With an increasingly dejected fan base her dreams may be hard to realize, and that would be a pity. It’s not too late for her to change.
VICTORIA’S SECRET FASHION SHOW 2013: FOCUS ON IZABEL GOULART
Hair and makeup done, Izabel Goulart rocked the runway at the Victoria’s Secret Fashion Show 2013 in New York tonight. Izabel was reported in the media to have put in a stellar performance: her legendary runway walk having been developed at the Brazilian school of Professor Namie Wihby, which she used to full effect. Britain’s MailOnline described her as having “The best bottom in the business”. Hair and makeup by Campbell Richie. Glam Leopard earcuffs by Vartanian, in yellow gold, white and black rhodium studded with diamonds that replicate the animal’s skin. The show will be broadcast on the CBS Network on 10 December.
This series of photographs show Izabel Goulart at the Moda Nextel fashion event held within the grounds of the Wirikuta Botanical Gardens, Puerto Los Cabos, Mexico. The sequence shows her first at the fitting with Miami fashion designer Silvia Tcherassi, then posing for photographers on her arrival, and afterwards at the press conference, wearing a yellow mini dress with navy and white polka dot detail from the Fall Winter 2013 Collection by Emanuel Ungaro. On the runway, which was constructed outdoors in this fabulous setting, Izabel is pictured modelling a series of Silvia Tcherassi, Lorena Saravia, Pineda Covalín and Bibhu Mohapatra designs, culminating in what must have been the star attraction of the show, a dazzling full length gown, lined in red. A masterpiece!!
And, of course, our supermodel looked absolutely divine throughout, didn’t she? Hair and makeup by Alexa Rudulfo.